Just Bloom

No matter where you are calling home this summer, its the time of year to allow the heat to breathe down your neck like a sensuous lover. Transform your backyard with flowers, pillows and comfortable seating. Find a shady nook, heed to the hammock, read racy books, and sip on fresh fruit spritzers. Love lurks where you'd never thought to look. Jump into the deep end of each day, no questing for logic, but with a desire to fill yourself up with gratitude for the simple splendours. Soak in the starry nights, and the sweet aroma of fresh cut grass and Pura's many natural perfume oils, in harmony with nature. After all, there is nothing better than a good book lying across your chest, or biting into the slice of lemon after you've finished your tall glass of ice-tea. 

My most treasured summer memories are savouring the long afternoons and balmy evenings with the company of good friends. Our family essentially lives outside in the summer. The kids are usually so worn out by the end of the day. Dirty and happy children, full of sunshine and dirt between their toes. Just the way they should be. Its my favourite time of the year, so we did our best to make the most of it.

Pura is in full-on summer mode with our first debut at the 124th Street Market next week. If you're in Edmonton, stop by for some strawberry lemonade and to sample the entire line of Pura Botanicals. May this be the most magical summer yet. We hope to see you. 

Happy summer everyone.
Oh, and happy to winter to all our beautiful Ausi and Kiwi friends.
Love from Pura

Meet Pura's Ambassador- Erin Chaba

Meet Erin Chaba. Erin makes her home in the pristine Bow Valley. The outdoor enthusiast is a Massage Therapist at the luxurious Fairmont Banff Springs- the historic castle nestled into the majestic Canadian Rockies. Erin is also a Psychosomatics Therapist, who studied at the Australian Institute of Body and Mind Analysis. Amongst the Gold Coast's glittering high-rise buildings, built around superb surfing beaches, she immersed herself in meditation courses to enrich her studies, and at times, took the opportunity to live like a monk. 

Her body readings are fascinating- gaging your emotional history, experiences, genetics and personality. Valuable insight, considering she can tell you far more about your inner and outer workings than you know about yourself. Erin is also currently studying Shamanic Training, travelling to New York and Peru. Shamanic healing is the ancient journey into the self, strengthening your connection to the source and merging with the elements, inspiring deep spiritual wholeness. On Erin's days off, she loves practicing yoga, gardening at her wee plot at the green-house, hitting the slopes, and spending time with  her sweet, earthy, kindred man. 

There is something so calm, so mystical about Erin, yet she's incredibly grounded and exudes a quiet, soft confidence. Her favs- Pura's Sweet Face Daily Moisturizer, Antibacterial Mat Spray, Lolita Face Drops, Gypsy Mist and Rosemary Blemish Treatment. Visit www.purabotanicals.com to check these Pura tinctures out. 

Being a Psychosomatic Therapist and a RMT, I witness, often on a daily basis, when given the opportunity, the body has profound self healing abilities. Especially with the assistance of mother nature's pure and natural ingredients. I chose a life that embodies the change I wish to see in the world. One of the ways I do that is by investing in products that not only nourish me but all that is associated with them. That's why I LOVE Pura. Head to toe, inside and out, Pura is good for me and our environment. Its changed my skin, its changed my life.

In pure we trust. 

Do you Believe in Magic?

When you dream of PURA, imagine... sunshine, SECRET doors, forest floors, YOGA, natural beauty, OCEAN air, salty hair, day dreaming, midnight in Paris, TWINKLY lights, the MIGHTY sea, essential OILS, long walks, TENDERNESS, sandalwood, GRATITUDE, bubble baths, a bright HOME, hidden GARDENS, clementines, POETRY, hammock naps, NATURAL concoctions, CRUZY bike rides, hand written NOTES, healing POTIONS, SPIRITUAL housecleaning, LEMONGRASS, fairy-tails, bedtime KISSES, wild FLOWERS,  a good cry, TRUE love, AWARENESS, a deep BREATH, radiant skin, botanical ART, sleeping in, ROCK collections, GYPSY dresses, SURF boards, frankincense, DREAM catchers, ECO love, TRAVEL, vintage APOTHECARY jars, LAVENDER fields, ice-cream trucks, MOUNTAIN escapes, sweet-peas, PRESENCE, patisseries, magnolia TREES, hot air BALLOONS, stacks of BOOKS, tea PARTIES, and of course, what we do- TINY TINCTURES for the URBAN naturalist. This is our SPIRIT- the cosmic ELIXIR we drink everyday. What INSPIRES and moves us to POUR our whole HEART into every minute of this LIFE. A looking glass into Pura's MAGIC. IN PURA WE TRUST. 

MAGIC is natural. It is the harmonious movement of energies to create needed change. Your life is your magic...

To believe in magic is a viable way of enhancing our quality of life. It does require a slight leap of faith. We must see life in slightly romantic terms; recognize falling in love or growing a flower or even cooking a perfect pie as a demonstration of the magic of balance, of everything coming together in just the right way.                   
                                                                       - Titania Hardie